Oxymoronic Campaigns

In an organization someone I know works for, there is a campaign going on to cut down electricity usage in the office. There are nicely designed flyers all over the place giving little statistics / tidbits on how much the company could save by switching off the monitors, light bulbs etc. The flyers even tell how much electricity could be saved if one chooses to avoid e-book and stick to traditional books. Also, every switch board and monitor is splashed with “you can’t miss me? kind of stickers that remind everyone to ‘SWITCH OFF’. In the same organization, at the same time there is another campaign going on, probably being run by a different set of people. This one talks about saving the environment by cutting down the use of papers, and advice everyone to avoid printing unless it is absolutely necessary, to maintain documents/records as much as possible in digital means, to avoid ordering any flyers unless it is a customer facing feature, to have all campaigns communicated through electronic means etc.

The above reminds me of the utility service providers in Chennai. As soon the Corporation lays the road, the Electricity board would have a pressing need to dig it up and leave it with some patch works. Next would be the turn of Metro Water or someone else to dig it up.

This entry was posted in General.

5 thoughts on “Oxymoronic Campaigns

  1. Hmm..And it happens in Nanganallur all the time. The road in front of my parent’s house is still all dug up and filled up as quickly as it was dug up! :D

  2. Hi
    Its so true…I went to a big company yesterday and they have so many posters to save electricity…but u know where they are advertising…on small TV monitors all around the company…..
    And about the roads…..it happens all the time is sri lanka ….the road where i live…is under construction for the last 6 years……
    Tc
    Known Stranger

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